Over the past decade, strategic communications experts have concentrated on monitoring and analysing the information environment, human behaviour, and activities of adversaries on the ground and in the digital arena. We are constantly trying to keep up with changing dynamics and the potential weaponisation of communication flows by hostile actors. However, there is a risk of becoming overly reactive; of focusing on the past, rather than imagining and pre-empting future challenges. It is high time to scrutinise our own modes of communicating in the face of these challenges. In a dynamic and evolving information environment, have we been too timid in embracing fresh and creative thinking? In 2019, we ask how we can update strategic communications for the 21st century. Not fearing the future but making ample use of the opportunities it might offer.
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