This article discusses how the concept of the Blue Amazon, created by the Brazilian Navy, is a fundamental tool of strategic communications for establishing and consolidating Brazil as a seapower, hence contributing to the construction of a grand strategy narrative in which maritime power becomes vital to the country. The article explains how the concept was created and how it has been used in relation to the principles of maritime strategy and maritime power. Furthermore, this concept contributes to the strategic redefinition of the perception of Brazilian national identity, reincorporating an awareness of the sea as a key element. 

Keywords—Brazilian maritime strategy, Brazilian Navy, Blue Amazon, strategic communication, strategic communications, grand strategy, seapower 

About the Author: 

Dr Vinicius Mariano de Carvalho is Senior Lecturer for Brazilian Studies at the Brazil Institute and the Department of War Studies at King’s College London.