A Review Essay by Gary Buck
The Book of Why Judea Pearl, Dana Mackenzie. Basic Books, 2018
Measuring Social Change: Performance and Accountability in a Complex World Alnoor Ebrahim. Stanford Business Books, 2019
Keywords—Measurement of Effect, causality, strategic communications, information operations, assessment strategy
About the Author
Dr Gary Buck is an Applied Psychologist and heads the Research and Insight team at M&C Saatchi World Services. He has served in military IO roles in Afghanistan, Bosnia and Iraq.
