Modern, participative media has rendered the old rules of crisis management obsolete: Playing this new game with old skills often produces disastrous results. Many Australian corporates and government bodies are now using interactive online simulators to test and rehearse for crises - with fully online delivery circumventing the 'Work From Home' mandatories of COVID.
'PR Disasters' author and expert - turned software developer - Gerry McCusker demonstrated how The Drill facilitates an interdisciplinary and real life response to crisis preparation.
His presentation he covered:
- Why immersive learning is key for crisis responders
- Why a laptop exercise is more powerful than a desktop one
- How remote crisis learning actually builds team camaraderie and capability
- The interdependence of crisis media channels
- The role of Search Engines in influencing crisis management
- How a lean publishing methodology buys valuable time mid-crises.
Watch it here.