This research report is based on strategic analysis of the communications surrounding the management of the COVID-19 pandemic and originating from public health authorities in Belgium, the United States, and the United Kingdom, along with their respective media outlets. The report’s intent is to help shed light on the pandemic-related discourses made available to populations via traditional media and the Facebook pages of health authorities, as well as to provide a deeper understanding of the various user profiles found on these social media platforms.