AI in Precision Persuasion. Unveiling Tactics and Risks on Social Media

Our research describes the role of artificial intelligence (AI) models in digital advertising, highlighting their use in targeted persuasion. First we inspected digital marketing techniques that utilise AI-generated content and revealed cases of manipulative use of AI to conduct precision persuasion campaigns. Then we modelled a red team experiment to gain a deeper comprehension of current capabilities and tactics that adversaries can exploit while designing and conducting precision persuasion campaigns on social media.